the logo design is a messy sketch based on a modular kitchen system by martin hass in combination with hand drawn museo slab font. I wanted to translate the variabilty of the projects and their ad-hoc, spontaneous way of designing food and performances in a childish yet minimalistic looking impression. stiched on aprons, printed on stickers or used on social media, the logo fulfills its purpose.
the foodlab is a concept kitchen and a student initiative of kunsthochschule kassel.
first rough sketches
martin hass design, photo: robin stummvoll
foodlab stiched on aprons